Today, most messages and emails are opened and read on mobile devices. Therefore, when sending campaigns and drafting emails, it is important to take into account users who read the messages on a smartphone or tablet.
By taking this into account during the creation of your campaign, you will ensure that you also take these contacts can stay interested. It is possible to make an email so that it can be opened on a computer or on a mobile device. It is not possible to create a message only for mobile devices or only on a computer.
From left to right
An email message is always read from left to right. Therefore, the content of your email should be placed from left to right. If you are composing a message for a campaign using “Content Blocks” that you can use for this, you must therefore ensure that they are placed from left to right. Do you place in the e-mail for example an image on the left side and text on the right side, then this is also shown on the screen of a computer.
On a cell phone or tablet, the text will be displayed below the image. It is always advisable to keep the design of the email clean and simple. With this, you also already take into account the opening of the message on a smaller screen.
Most mobile devices display email messages on a smartphone or tablet with a width of 650 pixels. Therefore, when formatting an email, keep in mind not to make it wider than 650 pixels.
If you do, it is still possible to read the entire message, but the recipient must use the scroll bar that appears at the bottom of the screen. This makes the message less readable and recipients may experience this as unpleasant. You then risk losing interest from contacts.
Size of the image
So the width should be maximum of 650 pixels, this also applies to images. This width should be at least 400 pixels to display an image in full width on the mobile device. By clicking on the image in the post, you can see the dimensions of the image. Once you have selected the image, you will see in the menu on the right under the tab “Options” the height and width of the image.
If you want to change this, you can do so by simply changing the values of the format of the image. It is also possible to use an external program to give the image the correct size and then insert it into the post. It is always better to make the larger images smaller than to enlarge smaller images. This can have a great impact on the quality of an image.
Use alternative text
If the recipient of your email has blocked the ability to display images, then you can use alternative text that will be displayed in that location.
The text will then only be visible when the images are blocked. This function can be found in the screen on the right under the tab “Options”. You click to be able to do this on the image, and then fill in a few words in the field with “Info”.
Use “Image Blocks”
When you use blocks of content for text, they can be filled with anything. It is not only possible to put text in these blocks, but also images or links with an image. Some email programs such as Outlook 2007 and Outlook 2013 cannot display such images properly.
It is then not possible to follow the link that is placed behind the email. In addition, it may happen that the text is not displayed properly on a mobile device. Therefore, always use “Image Blocks” if you want to place an image. This allows the image including the necessary functionalities always to be displayed properly.
Creating space with the “Spacer”
By using the “Spacer” in the design screen of ActiveCampaign, you can create space around content and images. You can also do this yourself by creating “white” space, but that has drawbacks in some cases. The content of the message can then not always be displayed properly on some devices because it is displayed too narrow.
Therefore, make use of the “Spacer” option in ActiveCampaign. You can find this option in the menu on the right. Drag the “Spacer” to the place where you want to create space between the content. It is also possible to set that this will not be shown on mobile devices.
Using the “Hide on Mobile” function
Want to hide certain parts of the email when the message is opened on a mobile device like a smartphone or tablet? Then use the “Hide on Mobile” feature. Doing so can make messages more accessible and readable for recipients. This ensures that contacts’ interest in your company is not diminished.
You can hide a section by choosing on the block of content that you don’t want to show on a mobile device. Then click on the cogwheel icon that is displayed.
Now choose “Hide on Mobile Devices”.
In the design screen, if you now hover over the block of content to which you have applied these settings, you will see that the relevant content will not be shown on mobile devices. An example of this can be seen in the image below.
Create a preview of the email
It is possible in ActiveCampaign to use a feature where the recipient is shown a small summary of the message in their inbox on a smartphone or tablet. This is the “Preheader text” in which you can show a snippet of the actual content before the email is opened by the user.
By using this option, you can make the recipient of the email curious about the content of the message. There will be a click on the email sooner if you use this function.
Testing the message on mobile devices
Before you send the message to all the contacts in your lists, it is a good idea to test that the message arrives correctly. You can do this by using the “Desktop Preview” which shows you a preview of what the email will look like when opened on a computer.
To test if the email can be opened properly and clearly on a mobile device, you can send yourself, and your colleague’s a test email that you open on mobile devices or tablets.