ConvertKit vs ActiveCampaign! It’s on. Using email marketing to promote your company’s products and services works great with both. With email marketing, you reach a group of loyal fans of your brand, without any major distractions from the competition. In addition, your email list is only made up of people who have indicated that they want to receive your emails, which means that they are already familiar with your brand. This makes email marketing a valuable and high converting marketing tool.
To use e-mail marketing properly, you need advanced software. The basic programs such as Mailchimp will get you pretty far in the beginning. But do you really want to score with email marketing? Then you’ll have to look for software which allows you to segment well (filtering) and can be fully automated.
In this article, we are going to talk about ConvertKit vs ActiveCampaign. Both are popular and very good programs within the email marketing automation, but which tool fits your company and ambitions best?
ActiveCampaign combines various aspects of marketing for small businesses into an integrated and user-friendly platform. It allows you to seamlessly create beautiful emails, use social media marketing, learn more about your contacts, and apply marketing automation technology previously unavailable to small businesses. More than 100,000 users worldwide rely on ActiveCampaign to help grow their business.
ActiveCampaign was founded in 2003 by Jason VabdeBoom. It originally started as software that you had to buy and install locally on a computer. In 2013 Active Campaign changed to a software as a service (SaaS) model. Active Campaign has since grown to become one of the largest players and has over 500 employees.
ActiveCampaign is more than an email program. With ActiveCampaign, you automate your entire customer experience. Thanks to the built-in CRM it is possible to make an automation like this, for instance:
When my lead has received an offer and after 5 days has revisited the ‘pricing page’, it will send an email with the subject: ‘frequently asked questions’ and we will book a call for tomorrow at 10:00 a.m.
2. Advantages of ActiveCampaign
- The automation capabilities are robust and extremely advanced.
- The CRM is robust enough for a company of our size.
- The integration between the CRM and the automation capabilities is very convenient.
- They have an incredible customer service. There is a chat option in your account, they respond quickly and are always so friendly and patient.
- The whole system is user-friendly. Campaigns / emails are easy to write and design, and segments and tags are easy to manage.
- Simple, easy and fast setup for lists. You can create a new list in seconds. They also allow you to have an unlimited number of lists and tags to keep things organized.
- Good delivery rate. Email marketing is only as useful as the number of emails received. If your emails don’t get sent or end up in spam or junk folders, it will seriously hamper your email marketing efforts. ActiveCampaign is very strict on spam accounts, so the delivery percentage of your emails is very high. This is in contrast to cheaper platforms such as Mailchimp.
- Integrate with third party software such as ClickFunnels, Zapier, etc.
- Integration – ActiveCampaign can be easily integrated with many other software solutions.
3. Disadvantages of ActiveCampaign
The interface can be a bit overwhelming. When you have hundreds of automations running, it can be a bit of a search to find out which automation did what. You will have to find a good working method yourself. It can get very complex to build several automations and try to test them. It would be nice to have a sandbox feature so that you don’t have to make an infinite number of fake contacts to test the automation.
4. Costs of ActiveCampaign
The tariffs of ActiveCampaign are very clear. There are 4 packages, and you pay according to the number of users. The cheapest package ($ 9.- p.m.) contains an incredible amount of functions. The first few years we were
able to do everything we wanted with it.
Also, ActiveCampaign offers a free trial account, with which you can test all functionalities of the Professional package.
Because the program has a lot to offer, I would definitely recommend you to at least create a free trial account and see if it is something that suits your company.
Click here to create a free trial account >>
ConvertKit is another complete email service provider (ESP) created by Nathan Barry. Its ease of use, automation and other features make it one of the fastest growing email marketing companies out there. In addition, they also offer customizable sign-up forms and landing pages that help you acquire more email subscribers.
ConvertKit is used by all kinds of companies. However, you can see that these are mainly bloggers or e-commerce companies that do not need a fully automated customer experience. Moreover, the CRM functionality that ConvertKit lacks is often not a problem for them.
The biggest difference of ConvertKit compared to ActiveCampaign is that ConvertKit doesn’t use lists. So every user in your email list belongs to ‘the same big list’. You then segment your users based on custom fields and tags.
The advantage of this is that it is even easier to tag based on behavior. The disadvantage, however, is that it is more difficult to keep an overview between leads and current customers. Of course, you can also indicate this on the basis of tags or custom fields, but you won’t see it as quickly in one overview.
ConvertKit is a relative newcomer to the EPS market. It was founded in 2015 by Nathan Barry. ConvertKit has about 40 employees and over 14,000 customers.
6. Advantages of ConvertKit
- Tag-based subscription system
- Can create dynamic emails with merge tags
- Has a simple but effective visual automation builder
- Alternative “rules” builder for basic automation
- Possibility to create different form types
- Provides a landing page builder (albeit a very rudimentary one)
- Digestible reporting for subscriber acquisition
- It’s made by bloggers for bloggers.
- Great support channels available
7. Disadvantages of ConvertKit
- Very limited A/B test functionality
- Little customization options for forms and email templates
- Reporting data is limited
- They are not very beautiful newsletters, but they do this on purpose to keep the delivery rate high. An email that is too beautifully formatted can be marked as spam more quickly.
8. Plans of ConvertKit
ConvertKit offers a completely free account. This allows you to send emails to 300 users for free for an unlimited period of time. However, this doesn’t include automations, for that you’ll have to upgrade.
ConvertKit is a bit more expensive than ActiveCampaign. For 1000 users you’ll pay $25.- per month (compared to $9.- for 500 users with ActiveCampaign). ConvertKit also offers the option to create a free trial account, so you can compare these tools and see what works best for your business.
Click here to create a free trial account >>
9. ConvertKit vs ActiveCampaign
- ActiveCampaign has more CRM features, whereas ConvertKit is strictly an email automation platform.
- In general, ActiveCampaign is per subscriber compared to ConvertKit.
- ActiveCampaign has more price points compared to ConvertKit, so with ActiveCampaign you start with 500 users for just $9.- per month. ConvertKit starts with 1000 users at $25.
- ActiveCampaign has built in A/B testing, while ConvertKit does not.
- ConvertKit is built for bloggers, while ActiveCampaign is built for full-spectrum marketers.
In short, ConvertKit vs ActiveCampaign is a close call. Both tools are powerful marketing machines, but it depends a bit on the exact requirements for your business.
ConvertKit vs ActiveCampaign
Both ConvertKit vs ActiveCampaign charge you based on subscriber count rather than emails sent, however, ActiveCampaign does come out slightly more expensive. ConvertKit vs ActiveCampaign.
Our tip: Both program’s offer a free 14-day trial. Create a trial account with both and try what works best for you. In the case of these two, you can’t make a wrong choice in the end.
Click here to try ActiveCampaign for free >>
Click here to try ConvertKit for free >>
You’re seeing a clear winner in this ConvertKit vs ActiveCampaign contest? Comment below.