Convert-Kit

1. What is ConvertKit?

  • ConvertKit is convenient email marketing software, where the software helps you to easily put together emails and newsletters. You can easily see the results of your email with the reports and statistics feature. There are different subscriptions, where the first 14 days are free to discover if ConvertKit is for you.

2. For whom is ConvertKit intended?

  • ConvertKit is easy to use for beginners because you can get started with formatting and sending emails quickly and easily. In just a few minutes you’ve already set up an email list, created emails and launched a campaign.
  • With the free 14-day trial, you have access to 1,000 contacts and unlimited emailing. Furthermore, you will have access to most of ConvertKit’s functions, so you can get an idea of how ConvertKit works.
  • For advanced users, ConvertKit has a number of features that are very important. For example, A/B testing, automations or API. With the extensive reports and statistics, you have an easy overview of all details of your emails.
  • In addition, ConvertKit has a range of integration options with other websites and e-commerce. Think of Crowdcast, Teachable and Shopify.

3. What are the 6 Best Features of ConvertKit?

  • A/B Testing
  • Drop Campaigns
  • Auto responders
  • Reports and statistics
  • WYSIWYG E-mail Editor
  • Event Trigger e-mail

Here are some plus points of ConvertKit

  • Easy to use
  • Good support
  • Trial version
  • Simple reporting

Here are some downsides of ConvertKit

  • English spoken
  • No free version

Below are the current prices of ConvertKit

  • 0-1k subscribers: $29 per month*
  • 1k-3k subscribers: $49 per month*
  • 3k-5k subscribers: $79 per month*

If you have more than 5,000 contacts, enter how many contacts you need and the calculator will calculate your monthly price.

ConvertKit

*Prices are with a one-month billing period.

4. ConvertKit Comparison with Alternatives

Best Package

Features ConvertKit Enormail Mailcamp ActiveCampaign Mailchimp
Price per month $27 $15 $25 €8 $0
Email open, reply & click tracking Yes Yes Yes Yes Yes
A/B testing Yes No Yes No No
Auto responder Yes Yes Yes Yes No
Easy to use **** *** **** **** *****
Integration of other platforms Yes No Yes Yes Yes
E-mail segmentation/Target group management Yes Yes Yes No Yes
Personalization Yes No Yes Yes No
Support **** *** ***** **** ****

 

Features ConvertKit Enormail GetResponse Mailshake ActiveCampaign
Price per month $27 $15 $13 $39 €8
Email open, reply & click tracking Yes Yes Yes Yes Yes
A/B testing Yes No Yes No No
Auto responder Yes Yes Yes No Yes
Easy to use **** *** **** ***** ****
Integration of other platforms Yes No Yes No Yes
E-mail segmentation/target group management Yes Yes No No No
Personalization Yes No Yes Yes Yes
Support **** *** **** **** ****

 

Best Prices

Features ConvertKit Enormail Mailcamp ActiveCampaign Mailchimp
Price per month $3.610 $50 $75 €208 $275
Email open, reply & click tracking Yes Yes Yes Yes Yes
A/B testing Yes No Yes Yes Yes
Auto responder Yes Yes Yes Yes Yes
Easy to use **** *** **** **** *****
Integration of other platforms Yes Yes Yes Yes Yes
E-mail segmentation/target group management Yes Yes Yes Yes Yes
Personalization Yes Yes Yes Yes Yes
Support **** *** ***** **** ****

 

Features ConvertKit Enormail GetResponse Mailshake ActiveCampaign
Price per month $3.610 $50 $1.119 $99 €208
Email open, reply & click tracking Yes Yes Yes Yes Yes
A/B testing Yes No Yes Yes Yes
Auto responder Yes Yes Yes No Yes
Easy to use **** *** **** ***** ****
Integration of other platforms Yes Yes Yes No Yes
E-mail segmentation/target group management Yes Yes Yes No Yes
Personalization Yes Yes Yes Yes Yes
Support **** *** **** **** ****

 

5. What stands out about ConvertKit?

  • There is no dashboard. When you log in to ConvertKit,
  • you go straight to the ‘Subscribers’ page.
Opvallend Convertkit

To get started with ConvertKit go to https://convertkit.com/.

Once you’re on the website, in the circled red box, click ‘TRY IT FOR FREE’.

Probeer Het Gratis

 

You will now be getting some questions from ConvertKit. Below, they ask if you use any other email marketing tool in your business. If yes, click on ‘Yes! I’m moving from another tool’. If you are not using anything, click ‘No. I’m just starting with email’. I show if you are just starting with email software.

 

The next question ConvertKit has is if you have a website. If you do have a website click ‘Yes’ if you don’t have a website click ‘No’.

Login Details

Fill in your email address and password in the red circled box. Once you’ve done this, then click ‘GET STARTED’.

Inloggegevens

Once you have created your account, you will come to the dashboard of ConvertKit.

Dashboard Convertkit

Add Contacts

Here I’ll explain how to add contacts

Click ‘SUBSCRIBERS’ at the top left of the screen to add contacts.

Dashboard Convertkit 1
Subscribers

You will now land on the subscribers page. Click on the right side of the screen on ‘Add Subscribers’.

Pagina Subscribers
Add Subscribers

You will now get a pop-up in on your screen, enter a tag for your contacts here. This means you can organize groups of contacts based on actions or interests, then click ‘Create tag’. If you don’t want this, click ‘Add subscribers without creating a tag’.

Tag Creëren

I’m going to explain 2 things, the first explanation I’m going to give is add one contact and the other explanation is import contacts via a CSV file.

en Subscriber

Fill in the first red circled box the first name of your contact, in the second red circled box fill in the email of your contact you want to add. When you have done this, you will see next to the red arrow whether you want to add your contact to a tag. If you have done this or not, click on ‘Save’ at the bottom left.

Naam en E mail
Save

If you have added your contact, you will arrive at this screen, where you will see that you have added your contact. In the following steps, I will explain how you can add your contacts via a CSV file.

Dashboard 2

I’m now going to explain how to add contacts using a CSV file. Click on ‘Import a CSV’.

Contact via CSV

Click in the red circled box on ‘Select or drag-and-drop a CSV-file’ to select or drag a CSV file to it. Once you’ve done this, click ‘Import Subscribers’.

Selecteer CSV

Check in the red circled box that all terms are correct. So name with name and e-mail with e-mail. When you have checked this and set it right if necessary, click on ‘Import Subscribers’.

Importeer Contact

If you have added your contacts, you will come to this screen where you will see that you have added your contacts.

Contact Toegevoegd

How to create a campaign

Click on ‘Broadcasts’ at the top of the screen, then click on ‘New Broadcast’ on the right side of the screen.

Campagne Pagina

In the red circled box, select which email address the email is from. To the left of the red arrow, select the list of who should receive the email. Once you’ve done this, click ‘Next Step’ at the bottom right of the screen next to the red arrow.

Campagne 1024x369 1

In the red circled box, enter the subject of your email. I’m also going to explain how to insert an image and a button. To do that, click on the plus sign to the left of the red arrow.

Onderwerp Campagne

If you click on the plus sign as I explained in the previous step, click on ‘Image’ to insert an image.

Afbeelding Invoegen

Click ‘Click to upload or drag and drop an image’ to insert an image.

Upload Afbeelding

You will now see in the red circled box that the image has been inserted.

Afbeelding Ingevoegd

Now I’m going to explain how to insert a button. To the left of the red arrow, click on the plus sign and then click on the ‘+Button’.

Button Invoegen 1
Button

In the red circled box you will see where the button is placed. Once you’ve formatted your email, click ‘Next Step’ at the bottom right of the screen.

Button Ingevoegt
Next Step 1

Now you come to this page, here you can still check your email to the left of the red arrow. Once you’ve checked your email, click on ‘Send Broadcast’ on the right of the screen.

Campagne Verzenden

Autoresponder Set Up

Here is an explanation of how to create an autoresponder

Click on ‘SEQUENCES’ at the top and then click on the right of the red arrow‘New Sequence’.

Overzicht Autoresponder

In the red circled box, enter the name of your autoresponder. Once you’ve done this, click ‘Create Sequence’ to the right of the red arrow.

Creëer Autoresponder

In the red circled box, the subject, enter the subject of your autoresponder. To the right of the red arrow, you can format your email. I explained these steps under the heading ‘Create Campaign’.

E mail Opmaken

In the red circled box you can set after how many days or hours the email is sent. Also, you can set on which days the email is sent.

Instellen Autoresponder

Once you have formatted the email and set up when the email should be sent, click ‘Save All’ in the upper right corner of the screen.

Autoresponder Opslaan
Save All

Rapports and Statistics

Here I will give an explanation of the reports and statistics

On the page of ‘Subscribers’ you can see the statistics of your contacts. How many emails you sent, how many contacts you have, how often your email was opened and many more details.

Overzicht Rapporten

Go to the ‘Broadcasts’ page to see your email statistics. Then click ‘View Report’ to see your email statistics.

Broadcast

You can see here how many contacts received the email, how many times the email was opened, how much the click rating was and how many contacts unsubscribed.

Statistieken E mail

Integration with other Platforms

Here I’ll explain the integration capabilities of ConvertKit

Go to the ‘Automations’ page.

Naar Paginas

Then click on ‘Integrations’ at the top right of the screen.

Integraties

You are now on the ConvertKit integrations page.

Overzicht Integraties

6. Is ConvertKit easy to use?

  • ConvertKit is a user-friendly email software. This is because you can easily apply formatting and quickly put your designs together easily.
  • With ConvertKit you can quickly see what you do and don’t modify.
  • If you want to insert an image, for example, you’ll see small but clear icons on the left of your email. This makes it easy to insert something.
  • A screenshot as an example is shown below.
  • These icons can be used to insert images.
ConvertKit

7. What kind of support offers ConvertKit ?

ConvertKit offer you a page with over 100 articles and guides to help you with your problem. They offer you to email them, a frequently asked questions page, live chat at certain times and they offer a workshop 5 times a week to help you improve with certain things. ConvertKit gives a quick and friendly response and try to help you with everything. From this I conclude that they have an answer to every problem.

8. What are All the features of ConvertKi?

  • A/B Testing. An A/B test is a form of split testing in which 2 variants of, for example, an email are tested against each other in order to increase the conversion ratio.
  • Reports & Statistics. With the reports and analytics, you can, for example, see how many people you sent the email to, or you can see how often your email was opened and how often it was clicked.
  • Autoresponders. An autoresponder is a program or script that, on a mail server, ensures that it automatically responds to incoming email with a predefined text. For example, the text could be “I am on vacation and cannot answer your mail right now”.
  • Drop campaigns. Drop campaigns are emails, autoresponders and automated emails. They always go the same way. With a schedule, a company automatically sends a set of emails. For example, the company sends one email right after a signup, or another email after a few days, for example, or another email is sent the next weekend.
  • Event trigger email. An Event trigger email is an automatically assembled message that is sent when a certain event occurs. The events can be a specific occasion or an edit to a blog, for example.
  • Managing mailing list. With mailing list management, you can create different email lists. For example, it is useful if you can send different types of topics to a certain group of people.
  • Integrations. ConvertKit offers 94 integrations, including 13 for E-commerce, 27 for Lead Capture and many more integrations for different categories.
  • Segmentation. Segmenting means splitting for example data or customers into different parts, for example by age, profession, education, gender and place of residence. Because customers differ from each other.
  • WYSIWYG email editor. WYSIWYG stands for ‘What you see is what you get’, in English this means ‘What you see is what you get. This is an email editor, where you can edit your emails. You can immediately see how the email appears on your screen or paper.

9. A summary of ConvertKit

  • ConvertKit is a convenient email software with many options, features and capabilities.
  • ConvertKit is also easy to use. This makes ConvertKit an easy software for beginners and advanced users.
  • Beginners. The email software from ConvertKit is easy to use for beginners who want to apply it to their business. You can master the software in no time, which means you can get started quickly. For example, you can create an account in one minute, add your contacts in a few minutes and set up your campaign within 5 minutes.
  • Trial Period. ConvertKit offers you a trial period of 14 days if you have less than 5,000 contacts, if you have more than 5,000 contacts you can request a demo. They do this so you can discover if the email software is for you. The subscription for beginners starts at $29, about 26 euros.
  • Advanced. ConvertKit also has a suitable email software for advanced users. The advanced subscription starts at $79, about $71. ConvertKit has many features for advanced users, think for example of A/B testing or automations.

10. Frequently asked questions from the website of ConvertKit

Can I try ConvertKit before I buy it?

  • Yes, ConvertKit has a 14-day trial or demo.

What happens if I exceed my subscription limit?

  • If you exceed it, you will automatically upgrade your account to the next level.

Do I pay extra based on how many emails I send?

  • No, with ConvertKit you can send unlimited emails.

If I don’t like ConvertKit, can I request a refund?

  • We can only give you a refund if you want to quit within 30 days of signing up your account.

What is an autoresponder?

  • An autoresponder is a program or script that, on a mail server, causes it to automatically reply to incoming email with a prearranged text. For example, the text could be “I am on vacation and cannot answer your mail right now”.

What major E-commerce does ConvertKit work with?

  • ConvertKit works with Stripe, WooCommerce and Recart and many more.

Can you help me switch from my old email software?

  • If you have more than 5,000 contacts, we have a dedicated team for that. If you have less than 5,000 contacts you can send ConvertKit an email, a help guide and certified experts you can hire helping you.

 

Missing some important information? Checkout our other tutorial: How to get the most out of ConvertKit | Tutorial 2022