Blog writing is not as easy as it seems. On the other hand, it’s no rocket science either. Here are 7 useful tips for better blog writing
Blog writing tip 1 – Start with some modesty
If you want to inspire others with your insights in a blog, first show them how you got them yourself. Nobody learns without falling flat on their face. Share this story in the form of a short anecdote, much like you would tell someone in a pub.
Writing a blog where you make a fool of yourself in the first paragraph is a good way to break the ice and draw the reader into your story.
Blog writing tip 2 – Write a recognizable nutshell paragraph
Your anecdote should symbolize a bigger problem that more people are struggling with. In the second paragraph, you show this by broadening your personal story and raising a question. For example: my first blogs were not a success. You widen that by asking: How do you write a good blog that people will want to read?
Such a paragraph is also known as the nutshell paragraph in journalism. It announces the question you are going to answer in your article, so people immediately know what they are going to find out when they read on. Writing a blog is above all: thinking from the reader’s point of view.
Blog writing tip 3 – Give tips, but don’t pretend to be an expert
- Blogs are often popular when they contain tips that readers can immediately benefit from, for example when writing emails, business texts or cover letters.
- But that doesn’t mean you have to put yourself on a pedestal as an expert. You are more likely to be an expert by experience.
- But that does not mean it is the only right approach. With this tone of voice, you leave more room for discussion and reactions. This will result in more engagement and therefore more readers.
Blog writing tip 4 – Make the tips concrete with clear language
- Try not to make your tips too grand and sweeping, like ‘write with more feeling’ or ‘live more in the moment’. Those are clichés that can be explained in many ways.
- Tips work best when they are practical and written in clear language, preferably without a lot of leading forms and tangent constructions.
- When you say: these 11 words should be deleted, or this software can help you concentrate better, there is no discussion about what that means.
- Anyone can try it and judge for themselves whether it works for them.
Blog writing tip 5 – Structure your paragraphs
At paragraph level too, it is nice if your text has a good structure and generates a bit of tension.
You can use topical sentences. These are sentences that summarize the main idea of your paragraph. They are usually placed at the beginning of a paragraph, so that readers know roughly what to expect in the next piece of text.
It works well not to give everything away in the topical sentence, so that there is some tension. An example of a topical sentence that builds suspense. If you don’t know how to start an article, the pub talk rule is useful.
This sentence lets the reader know that in the next paragraph they are going to read about a writing method that has something to do with pub talk, but nothing more. It encourages them to read on. It also helps to use headings to indicate what different paragraphs are about.
Blog writing tip 6 – Don’t overdo the effect of your tips
Don’t pretend your insights have radically changed your life. Nobody has a recipe for success. Don’t be afraid to say you still make mistakes sometimes.
For example, I have learned a lot about blogging in recent months, but that doesn’t always guarantee readers. For example, a few weeks ago I wrote this blog on LinkedIn that was viewed by another hundred people, even though I applied many of these techniques there. Sometimes you just don’t have the right topic.
Blog writing tip 7 – Ask your readers for help
You can help your blog’s success by explicitly asking your readers for help. Often articles are not shared on social networks because it is just not in people’s system.
There is nothing wrong with just pointing out the possibility. For example, my article with concentration tips on LinkedIn immediately got a lot of likes, but it was hardly ever shared. As an experiment, I added the following sentence.
Share this post (press the arrow at the top right) so that we can concentrate more on our work and have time left over for fun things, like concentrating on each other. Suddenly people did start hitting the share button – meanwhile it has been shared almost 1000 times.