Why WordPress is by far the most popular CMS

  • It is free to install
  • SEO-friendly and more,
  • with a simple interface
  • and a wide range of plug-ins and themes.
  • large community of passionate users, designers and programmers


CMS’s (Content Management Systems) are usually described as the software used to edit, manage and change (online) content. In general, CMSs are used to manage the content of websites. Web pages are normally written in different programming languages such as HTML, JavaScript, PHP or CSS.


CMS platforms make it easier to manage a website without writing code. Unless you are looking for a developer-friendly CMS, which means that you already have full control over programming languages. Some of the best-known CMSs are WordPress, Joomla, Shopify, Drupal, Squarespace, Oracle, etc.
Why is WordPress CMS a better choice compared to other CMSs.


Nothing more than a domain and a hosting package

WordPress.org, not to be confused with WordPress.com, is the most popular CMS in the world, used by more than 30% of websites on the internet. Launched in 2003, WordPress is a free open-source CMS that was originally designed as a blogging platform, but is now used by all kinds of websites and online shops.


Based on PHP and with a MySQL database, it offers a lot of possibilities to publish content, images, videos, etc. on websites and blogs. WordPress CMS requires nothing more than a domain and a hosting package that supports WordPress CMS in order to create and publish web pages.


It is used by over 60 million websites, including 33.6% of the top 10 million websites as of April 2019. It thus dominates the CMS market with a market share of approximately 60%.


WordPress must be installed on a web server.

Most hosting providers offer an automatic installation tool (installatron) for this purpose so that this can be done easily. Furthermore, the WordPress website (WordPress.com) contains an extensive installation manual with screen shots of every step that needs to be taken.


WordPress CMS seems to be a smarter choice than other CMSs in most respects, but I am going to list five of the main reasons why it is a better choice.


1 User-friendly

You need a CMS that allows you to easily create and manage content. It must be easy, clear and fast to make changes to your website before you publish it online. WordPress is exceptionally easy and flexible in this respect. You do not need a professional programmer to make regular updates.


WordPress CMS is now much more than just a blogging platform. WordPress has a huge range, it can be used to set up an e-commerce shop or to build a whole other social network.


It has a multifunctional dashboard that can be understood by anyone, even without any programming knowledge. With even the slightest knowledge of WordPress CMS, you can understand the system within 20-30 minutes. People often say that once you master the functions, WordPress is as easy as writing your content in a Word document.


In addition, WordPress is translated into 169 different languages by the team, so you can also easily create a multilingual site with plug-ins.


The users of the site have created blogs, forums, videos, various seminars, webinars and books, which highlight different aspects of WordPress.com and have enabled a large number of people to learn about it. Moreover, even WordPress.com offers official support to consumers.


Someone with a paid WordPress.com subscription has access to 24/5 live chat support. WordPress.com has a huge community that makes the path smoother, as immediate solutions are usually available with one click.


2 Security and control

WordPress CMS is generally a safe and secure platform. But just like any other site on the internet, a website created with WordPress is also susceptible to malicious attacks from hackers and malware. Fortunately for you, WordPress allows its customers to easily improve site security through features such as password protection for folders.


Keeping the site up to date combats potential security risks and fixes bugs. It is quite easy to enable an SSL certificate on WordPress sites, allowing you to attach a cryptographic key to an organisation’s data. This activates the padlock, the HTTPS protocol and allows you to use secure connections.


WordPress CMS also allows the site owner to choose what and how much data they want to share. For example, some may want a private page for their specific customers and a public page for someone else. By adding plug-ins and add-ons, owners can filter and remove unwanted comments, keeping the site spam-free.


With other sites, you don’t have full ownership of your site and its content, but with WordPress, you own the content and uploaded files and can also easily move them to other hosting platforms. With sites like Wix, Shopify or Squarespace that are not open source, you are stuck with whatever the host offers you and there is not much freedom.


But because WordPress is free and open-source, you have the freedom to choose and test hosting providers and then go with your choice. Moreover, you also have the freedom to make money with your website in the way you want.


One of the best things about WordPress CMS is the permissions or user roles. If you were to run the site as an administrator, you would have access to the files, plug-ins, SEO and security tools.


If there are editors or writers involved in your site and you don’t want them to have access to anything other than the blog posts, you can assign them roles, such as editor or contributor. Then an editor can edit and publish the posts, while contributors can write the posts but not publish them.


3 WordPress CMS customisation and plug-ins

Once WordPress CMS is installed on your server, you can customise every aspect of the website. This allows a large number of plug-ins to be used for the site, which means you can increase the functionality of your site and make it look cool at the same time, all without knowing the basics of programming.


The ecosystem of plug-ins is huge, compared to other content management systems. According to the official list of plug-ins, WordPress CMS alone offers about 52,000 plug-ins, while major competitors such as Joomla and Drupal only offer about 8,000 and 39,000 plug-ins respectively.


With all these plug-ins you can work with SEO, marketing and other related functions of your website, affiliate marketing, image galleries and much more. There are so many plug-ins that you might discover a new one every day. The WordPress library contains more than 50,000 plug-ins, most of which are free.


The library offers a wide range of plug-ins; for caching, for forums, to make the site spam-free, for social media. Installing them takes a few minutes and each plug-in has a list of features, demo videos and screenshots of what it looks like.


WordPress CMS is also very easy to extend. After Google started using mobile-responsive websites, WordPress was full of mobile-friendly themes. You can easily switch to new, better themes to give your website a fresh look, increase customer support, expand what your business has to offer or need new tools if they are not available through plug-ins.



No need for specialists to keep WordPress updated to the latest version

Either way, the process of upgrading WordPress site themes is usually straightforward without the need for technical professionals.


WordPress CMS already offers a large selection of pre-made themes, but it also allows you to install third-party themes and plug-ins to personalise the site without much knowledge of coding. It allows you to choose how much content to make public and how much to keep private.


WordPress CMS also allows you to schedule your content so that it can be prepared in advance and published at any time. WordPress also allows its users to add custom hashtags and categorise content, which can improve the browsing experience for visitors. You can also easily upload and manage your photos, videos, images, etc. WordPress can embed multimedia content in no time and with great ease.


WordPress CMS also allows you to use all your favourite third-party apps, such as your preferred payment gateways or your favourite email marketing service. One can also integrate features like Google Analytics that a site needs to function optimally. Because WordPress is such a popular platform, third-party tools are developed with WordPress in mind.


4 WordPress CMS is SEO-friendly

SEO is a must to get traffic to your WordPress site and WordPress CMS is well designed for search engine optimization. It is easy to create SEO-friendly URLs and to categorise and tag your posts taking SEO into account. There are also a number of SEO plug-ins that are accessible in the site’s library.


There are plug-ins such as Yoast SEO, SEMrush, All in One SEO and more, making it extremely easy to optimise the WordPress site, taking into account the SEO and without any programming required. All you have to do is set the basic settings to your liking and the plug-ins will do the rest.


Some plug-ins analyse the content, let you know how effectively the keywords have been targeted and make suggestions as to what would be a better choice. Even if you know nothing about SEO, you can leave it all up to the plug-ins and their recommendations, generating a huge checklist to improve your SEO. With such plug-ins developed specifically for this purpose, your WordPress site is likely to get a high ranking in search engines.


Matt Cutts, a well-known software engineer who previously worked at Google, stated that WordPress handles about 80-90% of the mechanics of search engine optimisation. WordPress automatically assigns meta description tags in HTML and accurately summarises what the page is about before the visitor clicks on it.


This allows the site to be included in lists and increases its ranking. A better ranking brings in more visitors, which leads to more customers, which can increase profits.


5 Pricing

Some CMSs are completely free, some charge a monthly fee, but even with the free CMS software, you often have to pay extra for third-party apps, plug-ins, designs and extensions. If you are just starting a new business, you want to keep costs down. So a free CMS can save you a lot of money, allowing you to invest in other professional needs like design and customer service.


WordPress CMS is free and open-source software, which means that its source code is freely available, can be redistributed and adapted to requirements. Because the source code of an open-source programme can be modified by anyone on the internet, it is also free to download. WordPress can be easily downloaded from WordPress.org, it can be easily redesigned and adapted from there.


With a user satisfaction of 98%, it is ranked as one of the most popular CMSs. The WordPress team is always working to make the software more accessible to everyone on the internet. You only need a domain name, which can cost between $10 and $20 per year. A hosting account with a hosting company to run WordPress costs approximately $6.-/month.


The above reasons have hopefully pointed you in the right direction regarding the right choice for creating your very first website, even if you have no experience as a developer. But even if you are a developer, WordPress is still the best Content Management System out there. Yes, WordPress started as a blogging platform, but with the tools, designs and power it offers its customers, it has become more than just a blogging platform.


There must be a reason that 62 of the 100 fastest growing companies in the US use WordPress. WordPress CMS has a full showcase of their clients and brands like Sony Music, Reuters, Harvard University, Mercedes Benz, BBC, even Beyoncé and Obama use WordPress to host their sites.


Whether it is a news portal, a real estate website, an e-commerce shop, an e-learning platform or a forum, there is a wide range of things that are possible with WordPress CMS. You can download WordPress CMS at WordPress.org.